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On the importance of gift marketing strategy
Adddate:2018-5-17    Hits:98
  successful marketers will correctly grasp the essential attributes of products and make rational use or magnification of these attributes. From this point of view, gift marketing strategy is also very important.
In China, the market of gifts will last for a long time, and gifts are also an industry that never ends. The essence of gift is a kind of social exchange behavior. In the theory of social exchange, the two basic characteristics of social exchange are defined: payoff and voluntary.
So, how does the product become a gift?
From the marketing point of view, the market behavior of gifts is originally the separation of buyers and users, and from the practical point of view, gifts often move from one user to even strangers who have not met, and turn to the superiority of the first gift holder or the convenience in the flow. The gift marketing is also born.
See how fast food is a gift. Courtesy, often come often. There are many festivals in China, and the behaviors of giving gifts and buying gifts are also frequent. In the heart of each consumer, that is to say, in the ordinary case, the ordinary gift and the gift between the flat, equal relatives and friends, the consumer psychology of buying gifts is the first consideration of the price, which is the social and economic scene of the fast cancellation as a gift.
 
Secondly, how can durable goods become gifts. So we also see that in the training of channels and the expression of promoters' speech, many enterprises have noticed this problem, especially the IT industry, which have deliberately nurtured the market at this stage. Products that can trigger novelty are more easily positioned by consumers as gifts.
Gift marketing is a very important part of product marketing. An enterprise needs to understand its principles in order to apply it properly.


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